<html><head><meta http-equiv="Content-Type" content="text/html; charset=UTF-8"></head><body><b>New vs Returning</b><p>How do new visitors compare to returning visitors with respect to number of visits, number of transactions, total revenue, average visit value, and average transaction value? <p>Click the <img alt="Analysis Options Button" title="Analysis Options Button" src="/uicons/report/analysis_options.gif" border="0"> button at the far left of any entry to view data over time.<p>To compare two date ranges, select the "Compare to Past" option on the Calendar tab.<p>Visits is the total number of visits from new or returning visitors. Trans is the number of e-commerce transactions. Revenue is the total revenue from e-commerce transactions. $/Visits is Revenue divided by Visits. $/Trans is Revenue divided by Transactions.</body></html>